Strix Lab01
Our Brand
Strix Lab turns real-world events into markets.
From sports and crypto to finance, technology and world events, Strix Lab gives people a way to follow live market sentiment and trade on what happens next.
Our brand reflects the same idea: clear, confident, intelligent and built for a world that never stops moving.
02
Logo
The Strix Lab logo is the primary representation of our brand. Always use the official logo files provided and ensure there is sufficient clear space around the logo so it remains visible and recognisable.
Strix Lab
Light & Dark Versions
Choose the version that provides the strongest contrast against the background.
03
Logo Usage
Please do
- Use official Strix Lab logo files.
- Maintain the original proportions of the logo.
- Give the logo sufficient clear space.
- Use the appropriate light or dark version for maximum visibility.
- Keep the logo clear and legible across all applications.
Please don’t
- Stretch, compress or distort the logo.
- Change the logo colours.
- Rotate or alter the logo.
- Add shadows, outlines or other effects.
- Place the logo over backgrounds that reduce visibility.
- Recreate or modify any part of the logo.
04
Colours
Our colour palette is designed to feel modern, digital and distinctive.
Use the official Strix Lab brand colours consistently across digital, print and event applications.
Primary Colours
Orange
HEX: #FF7A45
RGB: 255, 122, 69
Cyan
HEX: #85DFFF
RGB: 133, 223, 255
Black
HEX: #000000
RGB: 0, 0, 0
Off White
HEX: #F5F7FA
RGB: 245, 247, 250
05
Typography
Our typography keeps Strix Lab communications clear, modern and easy to navigate.
Use the approved typefaces and typography hierarchy across marketing, digital and branded communications whenever possible.
Primary Typeface
Delight Sans
Aa
Clear, confident and expressive across headlines and body copy.
Secondary Typeface
Space Grotesk
Aa
A modern supporting face for digital and branded communications.
06
How We Talk About Strix Lab
Standard Description
Strix Lab is a prediction market — a marketplace where you buy and sell shares in the outcome of a future real-world event. The price of a share is the market’s live estimate of how likely that outcome is.
You already form views on these outcomes every day: will it rain this weekend, will rates get cut, will your team win the final. A prediction market gives those views a price — and lets you back them with a position.